Google Makes Search Really, Really Personal

that’s like wow


Google Makes Search Really, Really PersonalGoogle aims to give its search engine a more personal touch with Search Plus Your World, a new opt-out feature. When it’s active, Search Plus Your World will rope in information related to the user’s Google+ profile as well as those of his or her Google+ friends when a search is performed.

Google (Nasdaq: GOOG) has expanded its search engine to include personal results, profiles and Google+ pages related to a given search.

The new search capability, called “Search Plus Your World,” was announced Tuesday.

A search can now turn up relevant Google+ posts and photos from the searcher’s friends as well as the searcher’s own private photos. It can bring up the profile of the person being searched for and take the searcher to communities of people discussing that topic on Google+.

Everything’s encrypted with the Secure Sockets Layer (SSL) protocol, which Google recently began using to encrypt Gmail.

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